What is schema markup?

Schema markup is a standardized vocabulary developed through Schema.org that helps search engines understand a page. For supported types, accurate markup can make a page eligible for enhanced search displays, but Google does not guarantee that it will show one.

Which schema type should a page use?

Match the type to visible page content. Blog posts may use Article, product pages may use Product with Offer, service business pages may use LocalBusiness, instructional content may use HowTo, and visible question-and-answer sections may use FAQPage. Add ratings or reviews only when the page contains genuine rating or review data.

Does schema markup help SEO rankings?

Schema markup is not a direct ranking factor. Accurate structured data can make eligible pages easier for search engines to understand and may qualify supported types for enhanced displays, but appearance and click-through gains are not guaranteed. Google no longer offers HowTo rich results and generally limits FAQ rich results to authoritative government and health sites.

What is the difference between JSON-LD, Microdata, and RDFa?

All three are supported schema formats. Google recommends JSON-LD because it is placed in a single script block in the head, kept separate from visible HTML, and easier to maintain. Microdata and RDFa are inline formats that attach attributes to HTML tags directly.

How is schema markup tested before going live?

Use the Schema Markup Validator to check Schema.org syntax and relationships. For types in Google's current search gallery, also use the Rich Results Test; after deployment, monitor any relevant Search Console enhancement report and fix errors as Google re-crawls the page.

Schema Markup Generator - Free JSON-LD Structured Data Tool

EVT·T160

Structured-Data Builder

About the Schema Markup Generator

The Schema Markup Generator produces production-ready JSON-LD for six Schema.org types: Article, FAQPage, Product, LocalBusiness, HowTo, and Event. A visual form maps to Schema.org properties, the JSON-LD assembles live as you fill fields, required-property validation runs in the background, and the output drops directly inside a `